Let's face it, having a blue check mark next to your account name is also something related to popularity or status.
That little icon has sat alongside the names of celebrities and major organizations for a while now, and now you can join this verified club through a quick and simple process.
With your own verified identity on Instagram, you will be the authentic source for everything related to your brand.
People will know that they are interacting with the real business and that will make them interact even more with your profile.
This can be great for converting followers into leads if you're in the online sales game.
Instagram opened the verification process for anyone who owns an Instagram account for personal use or for people who have an Instagram Business account.
However, it will not be the easiest thing to do, as there are still some standards that Instagram maintains. You must be a public interest account, as Instagram says.
You should also always ensure that you consistently adhere to the Instagram Terms of Service, as well as the Instagram Community Guidelines.
Your account must also meet the following prerequisites to be considered for verification:
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Your Account Must Be Completely Genuine and Authentic.
You have to be who you say you are to be considered for verification. This means that you will have to prove your identity (you may need to present a photo ID / driver's license as a form of identification), prove that you are a registered business, or other similar public entity.
Before requesting verification, double check to make sure your full name on your ID is the same as your Instagram bio.
If you are trying to verify a business account, you may be required to submit the relevant business documents in the application process.
Your Account Must Be Completely Unique
Instagram is very strict with verifying one account per user. Fan accounts for celebrities or musicians will not be rated, nor will content pages that do not select original content.
Meme accounts are generally not considered for Instagram verification either. Make sure to consistently post when your followers are active.
Your Account Must Be Viewable by the Public
To verify your Instagram account, you need to make sure that you open your profile to the public.
Some companies have even toyed with the concept of private accounts, but it rarely works, and Instagram won't rate any closed pages for a verified badge.
Make Sure Your Account Details Are Complete
You want to make sure you have a full bio on your page, as well as an attractive profile picture and some original posts.
Try to keep everything original, because you don't want to share too much of the things you didn't create.
Show Instagram that you are an active user of the platform by regularly uploading Instagram stories and having the most up-to-date profile picture.
Make Sure Your Page Is Something Remarkable and of Public Interest.
Instagram has made it quite clear that the accounts that want to be verified must be representative of a prominent person, brand or company, organization or public entity. Build engagement and exposure on your account.
Try to appear in notable news sources, use effective hashtags, and avoid excessive promotional content, to begin with.
It would also help to have an engaged audience that continues to support your posts with likes.
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