Adding a link to your Instagram bio will allow you to drive traffic to your website or any other way.
It is extremely beneficial for people who have a business page on Instagram as they can direct their active Instagram followers and target audience towards their products and services.
Here are some steps to guide you in editing your Instagram bio and adding a link to your website.
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Step 1: Visit Your Instagram Profile
- Open the Instagram application on your mobile phone.
- Navigate to the profile page by tapping on the little photo icon located at the bottom right of your screen.
Step 2: Edit Instagram Settings
- Tap the "Edit Profile" button at the top of the profile page. Now, you can customize or edit any information visible on your profile page.
- You can write a description of your business or talk about yourself using a maximum of 150 characters.
- You can also add links to other profiles by placing "@" followed by the profile you want to mention.
- You can add specific hashtags by adding "#" followed by the hashtag that is associated with your page.
Step 3: Add a Link
- Below the field labeled "website", you can add a link that will direct your Instagram followers and target audience to your website.
- Touch "
Done" to save your changes.
You can apply these steps to the latest version of Instagram 37.0 on iOS.
Also, if you are on a desktop, you can edit the bio on the Instagram website. To do this, go to your profile and click on "Edit Profile" next to your name.
When you edit the bio text field with hashtags, you will see that Instagram will suggest some of the popular hashtags just like it suggests hashtags when you add them in the title of a particular Instagram post.
On the right of your screen, you will see the Instagram profile of users who use hashtags, profile links, and more.
So now you have the option to tag other pages that you identify with. You can do this right below your Instagram profile photo.
For example, if you have a personal profile on Instagram and you want to mention the profile of the company you are working for, then you can mention them using @companyname.
This will inform your specific Instagram followers that you are associated with the specific brand or company.
However, remember that users who do not want their profile to be tagged in their Instagram bio have the option to remove the tag. If they do, their name will be removed from your bio.
It is recommended to mention only the profiles that you know would agree to partner with you.
What are the types of links you can add on Instagram?
Before using a link on your Instagram profile, you need to understand how many types of links there are and what is the difference between them.
For each brand, it is important to choose a short URL instead of a long, ugly one that will hamper the visual appearance of your bio and possibly annoy the audience with your extension.
So you will use a short link. Within short links, you have two options: a generic short URL or a custom URL / branded link like YourBrand.is/good.
When you take a look at these two, which one do you find better? The brand link, for sure.
We all know that Instagram is all about visual marketing through photos, videos, and more. So getting the most out of your profile visuals, including your link, is important to get your desired amount of actual Instagram views for your profile content.
To make this a reality, you can use a branded link and take your users to multiple destinations.
There are some bio link tools that help you host multi-page links on a single page that is displayed when a user clicks on your unique bio link.
This helps when you want to add multiple links to your Instagram bio, such as a website URL, social media channel, product landing page, and more.
So why not give this a try and take your audience to all the pages where you want them to go and they will see what you have to offer them.
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